Gez is currently Global Head of Agile for HSBC, having been working with agile and scrum for over 12 years, for clients including 10 Downing Street, the BBC Trust, Lloyds Banking Group and Glastonbury Festival. After two years postgraduate research into agile at Bristol University, from the perspectives of strategy, organizational change, leadership and marketing, in early 2016 he published his second book, titled ‘Agile Marketing: The Incomplete Guide’. You can download for free from www.bunnypicnic.co.uk/book
Graduated from a French Business School and Reading University in the UK, Emmanuelle Fenard is head of Marketing at BNP Paribas Cardif France. Previously, she has been head of strategic marketing, innovation and business development in various entities of BNP Paribas’ Group. Her main driver is to create value for both customers and company (including people !)
John is Chief Marketing Officer of ClearlySo and responsible for leading marketing strategy and overall customer experience. Prior to ClearlySo, John spent 8 years in New York City at Sequoia Capital backed Fintech leader Traiana, which successfully exited in a trade sale to NEX Group, formerly know as ICAP. At Traiana, John led marketing globally and held various product strategy roles. He drove the development, launch and expansion of Traiana’s trade aggregation service, NetLink, to widespread industry adoption and as the technology foundation for a dealer to dealer trade aggregation joint venture between Traiana and CLS Bank, the settlement utility for the Foreign Exchange market. He also developed and launched Traiana’s product lines for the Equities and Equity Swaps markets, and designed the firm’s overall strategy for the buyside. Prior to Traiana, John held progressively more senior roles at Depository Trust and Clearing Corporation, helping develop post-trade solutions for the Fixed Income securities market, and Accenture, designing Business Intelligence solutions for Fortune 500 companies. John holds a B.S. degree in Management Information Systems from the University of South Florida and M.B.A. from Columbia Business School.
Andras currently leads the Cards & Payments Marketing team at the BMO Financial Group, one of Canada’s leading retail banks. He leads the development of a customer centric marketing strategy with a strong focus on digital advertising channels (paid search, paid social, display, affiliates) to drive portfolio growth as well as customer lifecycle marketing (onboarding, usage, retention). Leading a diverse team of digital marketing professionals, he is passionate about leveraging digital platforms and technologies to drive performance in a measurable way. His team is responsible for formulating and executing acquisition strategies, developing a roadmap across all channels for the adoption of new technology solutions and the allocation of investments.
Previously he was responsible for consumer card acquisition in the Canadian marketplace at American Express through digital channels including site, lead generation, email marketing, paid search, display media and online referrals. Prior to that role, he held the position of Director, Global Merchant Services where he led marketing programs for Canadian merchants accepting American Express. Previously, Andras managed the AeroplanPlus card portfolio during the times of the deal renegotiation with the co-brand partner and before that, he was in charge of strategic balance growth and portfolio pricing initiatives on the Cards Marketing team driving significant balance and revenue growth.
Andras also has experience in different areas of retail banking having worked for Citigroup both in Canada and Europe. He graduated in 2003 with an MBA from the Corvinus University of Budapest, Hungary.
Nick Joy is Social Media Manager at LV=. He oversees the management of the company's social media CRM and its use in marketing activity. Nick developed LV='s social media function from a standing start, taking it from a one man 9-5 monitoring operation to a team-led 24/7 business critical service operation, using market-leading monitoring and workflow tools. He is now focusing on the opportunities that social media presents in wider marketing use and the development of emerging channels.
Nick has worked for LV= for nearly 25 years, during which time he has held roles in internal communications, assisted in two brand redesigns, and managed website content. He is a qualified photographer and has spent far more hours than he'd care to admit interviewing minor-league TV celebrities for the sci-fi entertainment press."
Aldert Veldhuisen (1963) started his career at ABN AMRO Bank in 1991 as a management trainee. After sales jobs in corporate banking, he pursued his career in various marketing and marketing research roles in the wholesale and private clients segments. In 2000 he was involved in several eCommerce-projects within ABN AMRO Bank.
Joining the asset management arm of ABN AMRO in 2005 Aldert pursued his career developing and implementing the strategy of investment products for retail clients in The Netherlands, Italy and Germany. Currently is he is responsible for marketing the wholesale and institutional activities of BNP Paribas Asset Management in the Netherlands, which ranges from PR to advertising, from events to sponsoring, from publications to social media.
Aldert has a Masters degree in Economics from KUB University of Tilburg and in Arts from the University of Amsterdam. He has also completed his MBA from the Erasmus University of Rotterdam.
Peter Leijonspjuth has worked with digital solutions since 1994 starting with the digital transformation of newspapers and the last 10 years within digital banking. Peter has worked as Digital Manager at banks like Marginalen Bank, Santander Consumerbank, SEB and ICA Banken.
Ellie Mickleburgh is Marketing Director at JLT Group, a provider of insurance, reinsurance and employee benefits. She has a Marketing degree from Lancaster University, a post graduate diploma in Management Studies from Kingston University and her mix of B2C and B2B service marketing experience over the past 20 years gives her a valuable perspective on developing and executing marketing strategies. During her career she has contributed to the success of large global organisations in the financial services and travel industries such as Marriott Hotels, TUI Travel, Aviva, RSA and JLT. She has a special interest in selling services, calling the marketing of insurance services “the most challenging job in marketing” and is passionate about brand positioning and being distinctive in the market then delivering the brand promise through great quality service. In her spare time, Ellie is kept busy with a young daughter and her hobby of house renovations.
Tom Golden is VP International Sales / Managing Director UK at Crownpeak. Tom is responsible for driving sales for Crownpeak outside of the US Market and providing leadership and support across the company's London office. Tom started his career as a computer programmer at Vrisko Software, having attained a Masters degree in computer science from the University of Essex. Tom's ability to bridge the gap between software development and business users took his career towards a more client facing role supporting the goals of the business via product implementation, customer support and engagement. Following 3 years at Vrisko, Tom spent 18 months at the Financial Times, leading the support team for corporate subscription services, before joining Magus Research Limited where he spent the last 12 years. Tom joined as an Account Manager and after 4 years moved into business development. From here he began to rise through the organisation running business development before being appointed Chief Commercial Officer and a Director of the company in January 2014. It was in this role that he supported the CEO with the acquisition of the business by K1. Tom has had the pleasure of selling solutions into global organisaitons such as PWC, Unilever, Diageo, Canon Europe and HP to name a few during his time with Magus Research Limited. Once sold he provided the internal leadership and guidance to ensure these organisations remained satisfied loyal customers year after year.
Dr. Saskia Appelhoff is Chief Marketing Officer of Raisin GmbH - Europe's number one deposit marketplace. Previously she worked as Marketing Consultant for leading service, e-commerce and tech companies such as Blablacar, Navabi, Outfittery and Wooga. In 2013 she was founder & Managing Director at Valmano, an online shop for watches and jewelry. Until 2012 she was Head of Strategic and Offline Marketing at Zalando where her responsibilities included the management of the International brand strategy across all 12 Zalando countries.
She is a passionate triathlete and lives with her husband and two sons in Berlin.
Amy is Hootsuite’s global industry principal and author of the book The Social Advisor: Social Media Secrets of the Financial Industry, which has been featured as a best-seller on Amazon. She has appeared on FOX, CBS, ABC, and NBC as a social media expert, and delivers keynote presentations to financial service organizations around the world.
With over 15 years experience in digital marketing and as founder of Financial Social Media, Amy’s presentations draw on her experience helping Fortune 500 banks, financial and insurance companies, successfully adopt social media to drive revenue, decrease expenses, and manage risk.
She is a regular contributor to InvestmentNews, The Wall Street Journal Online, ThinkAdvisor, and in 2014 she was named by LifeHealthPro as one of the 24 Most Creative People in Insurance.
Marc has over thirty years of management and executive experience growing several technology and consulting organizations. As the Co-founder and CEO of Veriday, Marc has led the organization through two product launches and over ten years of progressive growth including several landmark projects for Google. Prior to joining Veriday, Marc was Chief Operating Officer at ThinkWrap, and senior executive at AT&T IT Solutions and Montage-DMC.