Programme

Online review sites offer a wealth of information about how customers interact with financial institutions. Use this information to better meet your customers’ needs. Gain insights on how to:

• Leverage online reviews for SEO
• Monitor your brand
• Benchmark yourself against other financial institutions

Take advantage of online reviews of your brand for SEO, brand monitoring and benchmarking.

In the financial services industry, establishing credibility with your audience is a critical ingredient for building mutually beneficial relationships. But with thousands of web pages, multiple content editors and a multitude of legal regulations, how can you ensure the content you’re putting out is high-quality, accurate, and compliant? In this session, you’ll learn best practices to:

• Meet current web accessibility standards
• Enforce legal compliance across your website
• Build trust by improving the accuracy of your content by identifying errors, misspellings and broken links across your websites

Source insights to improve your customer’s digital experience

Every financial brand needs a content plan. Develop a content marketing strategy that takes advantage of your existing content and develops value for customers. Develop a plan to:

• Harness the content that your company already creates
• Create content that offers value to your customers
• Become a subject matter authority to your client base

Enhance your brand recognition with a content marketing strategy.

The rise of digital has made marketing much more complex, fast-paced and uncertain. Explore how agile principles can help your organisation adapt to and keep pace with this new world. Source insights on:

• Why agile marketing is so much more than tweeting content in real time
• How to identify when agile would be the right approach to delivering your campaigns
• Whether the rise of digital will force marketers to adopt agile approaches

Assess some of the challenges agile changes will present to current marketing practices, and vice-versa

A mobile-first design with a focus on customer journeys has the potential to improve customers’ digital experiences. Apply key pillars to improve your customer satisfaction. Source insights to:

• Eliminate customer pain points
• Allow customers to self-serve through digital
• Create a personalised journey-based approach

‎Create your truly optimised customer journey through customer co-creation and digital analytics.

Digitalisation opens a new toolbox of value creation and protection. Build a culture of thinking ahead and foster digital and multi-channel marketing. Explore how you can influence the digitalisation of business models in different branches. Take away practical insights to:

• Create a culture of aiming for digitalisation
• Leverage the existing Digital efforts
• Invest in people and time (and money)

Enrich your value chain through Digitalisation.

Regulatory guidelines in the financial industry are constantly evolving, and can slow down marketing efforts. Allow your team customisation within defined parameters to deliver personalised, local content in real-time. Assess the benefits to:

• Streamlining the process for all users to maximise efficiency
• Reducing the redundancy of the creative approval process
• Providing measurable ROI of branded content

Better integrate your sales and marketing assets to maintain brand integrity

Customers and visitors have different needs from your website. Personalize your site to give users the experience they need. Source insights on how to:

• Connect your CMS with your internet bank
• Customise your sales area
• Make changes without releases from IT

Enhance the experience of all your web users to drive returns.

Many times consumer digital activities fall short in the business context. People expect a different transactional experience when dealing with companies and some of the learning from the social world is hard to translate into the business context. Source insights on how to:

• Explore how personalised you can get with clients and customers in financial services marketing
• Use digital marketing effectively in B2B
• Assess the similarities and differences between financial services marketing to businesses and to individuals

Develop a personalized digital experience to meet client needs.

As a sector financial services can get carried away with numbers and detail, and yet that’s precisely what audiences don’t want. Financial consumers want instant, deliverable results. Source insights on how to:

• Improve your interactive marketing
• Engage financial consumers
• Establish a governance framework that empowers your team

Improve your interactive marketing efforts with 10 best practices.