It was a great experience. It was really interesting to hear different perspectives on what is a bit of niche industry and niche practice. I’ve been to other conferences, marketing conferences that are a bit more broad, so I felt like at this particular conference I was able to write down a lot of key takeaways that I can implement in what I do everyday.

Encouraging to see innovative and creative ways to solve the issues, constraints and challenges in a highly regulated industry. It’s nice to get out of your comfortable home environment to meet peers face to face, who have new and inspiring ideas.

Extremely relevant and provided a good level of detail that will allow us to take back learning to our business.

Excellent quality of presenters. Good variety of topics around digital issues, even beyond marketing.

One of the best parts about events like this is actually getting to hear case studies, instead of the op-ed pieces you can read about in a blog. Really seeing the strategy go through with the analytics and results has been very helpful for us.

The conference presented me with new interesting ideas and things to consider.

Good content. I enjoyed the panel discussions and the industry panels, especially when there’s time for Q&A.

Good update for me on status of where we should be: Personalization of content, journey mapping, ROI.