Everyone knows: digital is crucial for long-term success – but knowing isn’t the same thing as acting. Too many executives struggle with getting their companies to adopt digital as a way of working. Gain actionable insights to:
Develop an action plan to transform your organisation with digital marketing.
Emerging payment technologies and digital channels offer new ways to reach financial consumers. Hear how you can best reach, engage and convert your customers. Through this gathering of digital leaders, source insights on:
Source best practices from Chief Marketing Officers and other leaders to build your marketing strategy.
Banks have so many offerings to sell. Gain insights on how a market leader, along with advisors and customers, co-created a new digital approach to showcase benefits in two minutes. Create a plan to:
Create a new way of selling for the benefit of your customers and ROI.
Big data and analytics now allow marketers to use algorithms to define customer segments. Identify new and valuable sub-segments to predict user behaviour and make insights actionable. Take back to your office strategies to:
Target new market segments to increase your profitability.
Marketers have a wealth of data to deal with. From your CRM to social media to specific campaigns, explore how you can best extract value from data. Get a plan to:
Align your strategy and resources to extract the most value from your data to grow your bottom line.
Loyalty matters more than ever today. Quantify loyalty and leverage the deluge of data available in the Big Data age. Take back to your office strategies to:
Heighten your influence over client sentiment through the strategic use of data.
The customer’s path to purchase is far from linear in today’s digital world. Understand your customers’ journey to know how and when to market to them. Master the success factors to:
Strengthen your strategy and achieve better ROI through customer journey mapping.
Plan a digital strategy to ensure you create the right experiences to match your customers’ needs and expectations. Tap into your group’s collective knowledge to identify how to:
Take back to the office strategies to move your CX forward.
A mobile-first design with a focus on customer journeys has the potential to improve customers’ digital experiences. Apply key pillars to improve your customer satisfaction. Source insights to:
Create your truly optimised customer journey through customer co-creation and digital analytics.
Clients don’t view their interactions with you as taking place within defined channels, and neither should you. Break down barriers between your channels to develop a true omni-channel experience for customers. Create a blueprint to:
Create an omni-channel experience to drive your conversions.
B2B relationships in the digital era are still based on relationships. Learn how your institution can build an omni-channel marketing and relationship model anchored on client segments. Develop a plan to:
Strengthen your B2B relationships with digital technologies
Achieving cross-channel parity is one of the most important factors in creating a customer-centric experience. Maintain a uniform presence across your platforms to make every interaction excellent. Overcome challenges around:
Deliver a truly client-centric experience to attract consumers to your financial brand
AI has the ability to perform tasks that once required menial labour, faster, cheaper and on a greater scale. Embrace AI to achieve more while spending less on your marketing efforts Source practical tips to:
Get greater value from your marketing efforts with the power of artificial intelligence.
Even in the digital world, your financial services rely on strong relationships with your clients. Develop your relationships using the most recent tools available to you. Create a plan to:
Improve your customer relationships in a digital world.
Many times consumer digital activities fall short in the business context. People expect a different transactional experience when dealing with companies and some of the learning from the social world is hard to translate into the business context. Source insights on how to:
Develop a personalized digital experience to meet client needs.
Online review sites offer a wealth of information about how customers interact with financial institutions. Use this information to better meet your customers’ needs. Gain insights on how to:
Take advantage of online reviews of your brand for SEO, brand monitoring and benchmarking.
Digitalisation opens a new toolbox of value creation and protection. Explore how you can influence the digitalisation of your financial institution to drive value. Take away practical insights to:
Enrich your value chain through digitalisation.
Financial services marketers face a thousand new challenges in this increasingly digital world. Embrace automation to optimise your marketing efforts and increase revenue without adding to your headcount. Source practical tips to:
Leverage automation technology to increase your marketing effectiveness
78% of marketers in the financial industry report using content marketing, but only 25% of those consider themselves to be effective. Keep your audience engaged with a content strategy that is uniquely differentiated from the rest. Get practical tips to:
Implement winning strategies used by best-in-class financial partners to elevate your content.
Every financial brand needs a content plan. Develop a content marketing strategy that takes advantage of your existing content and develops value for customers. Develop a plan to:
Enhance your brand recognition with a content marketing strategy.
Demand side platforms (DSP) allow marketers an unprecedented ability to optimise display performance with real-time bidding. Stretch your advertising budget and enable precision inventory buys. Examine strategies for:
Increase your advertising effectiveness and save costs using programmatic tools.
Intelligent targeting and the right bidding strategy remain key to taking display media programs to the next level. Adopt intelligent targeting technologies to market to prospects effectively in a “multi-device” environment. Discover an approach to:
Capitalise on mobile and cross-device technologies to drive acquisition in a real-time bidding environment.
Gartner estimates that endpoints of the Internet of Things will grow at a 32.5% CAGR worldwide from 2013 to 2020. Create an ongoing connection with your customers and gather new data. Discover the opportunities for:
Monetise IoT to create value for your financial institution.
The rise of digital has made marketing much more complex, fast-paced and uncertain. Explore how agile principles can help your organisation adapt to and keep pace with this new world. Source insights on:
Assess some of the challenges agile changes will present to current marketing practices, and vice-versa
Smaller firms and start-ups may face limitations in accessing debt or equity. Fintech firms are able to bridge the gap between SMEs and Financial Investors. Reduce your financial limitations to be more competitive. Source a plan to:
Use digital marketing tools to reach your customers better and compete with larger institutions
Google reported the number of searches that include “near me” has steadily increased. Strengthen your digital brand through search and hyper-targeting. Source solutions to:
Refine your search strategy to acquire new customers -– on mobile, tablet or desktop.
More than a third of consumers exclusively use mobile in their purchase decision-making. mCommerce is already about one third of eCommerce business. Centre your strategy on the channel your clients really use to provide a superior user experience. Take away a roadmap to:
Embrace mCommerce and improve customer experience.
Mobile is the new standard. Explore optimal ways to build awareness, engagement and retention for your smartphone-connected target audience.
Adopt a mobile-first approach to give your customers the experience they want.
Regulatory guidelines in the financial industry are constantly evolving, and can slow down marketing efforts. Allow your team customisation within defined parameters to deliver personalised, local content in real-time. Assess the benefits to:
Better integrate your sales and marketing assets to maintain brand integrity
Customers and visitors have different needs from your website. Personalize your site to give users the experience they need. Source insights on how to:
Enhance the experience of all your web users to drive returns.
It’s clear that digital is the way forward for financial services marketers, but making that transition is no easy feat. Jump-start your transformation with tips for the planning, design, and execution of a comprehensive digital marketing strategy. Develop a blueprint to:
Source your plan of action from site development to social media with insights from a transformation expert.