Everyone knows: digital is crucial for long-term success – but knowing isn’t the same thing as acting. Too many executives struggle with getting their companies to adopt digital as a way of working. Gain actionable insights to:
Develop an action plan to transform your organisation with digital marketing.
Emerging technologies and digital channels offer new ways to reach financial consumers. Hear how you can best reach, engage and convert your customers. Through this gathering of digital leaders, source insights on:
Source best practices from Chief Marketing Officers and other leaders to build your marketing strategy.
Banks have so many offerings to sell. Gain insights on how a market leader, along with advisors and customers, co-created a new digital approach to showcase benefits in two minutes. Create a plan to:
Create a new way of selling for the benefit of your customers and ROI.
Achieving cross-channel parity is one of the most important factors in creating a customer-centric experience. Maintain a uniform presence across your platforms to make every interaction excellent. Overcome challenges around:
Deliver a truly client-centric experience to attract consumers to your financial brand
There is unimagined business disruption brought on by mobile, social and real-time technology. Suddenly it’s a world where your customers are always online, in any location, and on any device - learning and interacting with your brand. In this fireside chat, hear real-world examples on:
Source best practices to manage risk and drive revenue via social while remaining compliant.
In some markets you can’t have a branch on every corner. Build brand recognition with social media. Explore how your institution can leverage social to build your brand without major investments. Sources insights on:
Build your brand via social media without a big budget.
Bringing together online and offline activities to create one congruent customer journey is a crucial part for a successful customer experience. Improve campaign management across all channels to connect all touch points. Develop a 360° campaign by:
-Determining relevant touch points throughout the complete customer journey
Create congruent and high-performance campaigns that fit your target group.
Online review sites offer a wealth of information about how customers interact with financial institutions. Use this information to better meet your customers’ needs. Gain insights on how to:
Take advantage of online reviews of your brand for SEO, brand monitoring and benchmarking.
In the financial services industry, establishing credibility with your audience is a critical ingredient for building mutually beneficial relationships. But with thousands of web pages, multiple content editors and a multitude of legal regulations, how can you ensure the content you’re putting out is high-quality, accurate, and compliant? In this session, you’ll learn best practices to:
Source insights to improve your customer’s digital experience
Every financial brand needs a content plan. Develop a content marketing strategy that takes advantage of your existing content and develops value for customers. Develop a plan to:
Enhance your brand recognition with a content marketing strategy.
The rise of digital has made marketing much more complex, fast-paced and uncertain. Explore how agile principles can help your organisation adapt to and keep pace with this new world. Source insights on:
Assess some of the challenges agile changes will present to current marketing practices, and vice-versa
A mobile-first design with a focus on customer journeys has the potential to improve customers’ digital experiences. Apply key pillars to improve your customer satisfaction. Source insights to:
Create your truly optimised customer journey through customer co-creation and digital analytics.
Digitalisation opens a new toolbox of value creation and protection. Build a culture of thinking ahead and foster digital and multi-channel marketing. Explore how you can influence the digitalisation of business models in different branches. Take away practical insights to:
Enrich your value chain through Digitalisation.
Regulatory guidelines in the financial industry are constantly evolving, and can slow down marketing efforts. Allow your team customisation within defined parameters to deliver personalised, local content in real-time. Assess the benefits to:
Better integrate your sales and marketing assets to maintain brand integrity
Customers and visitors have different needs from your website. Personalize your site to give users the experience they need. Source insights on how to:
Enhance the experience of all your web users to drive returns.
It’s clear that digital is the way forward for financial services marketers, but making that transition is no easy feat. Jump-start your transformation with tips for the planning, design, and execution of a comprehensive digital marketing strategy. Develop a blueprint to:
Source your plan of action from site development to social media with insights from a transformation expert.
Many times consumer digital activities fall short in the business context. People expect a different transactional experience when dealing with companies and some of the learning from the social world is hard to translate into the business context. Source insights on how to:
Develop a personalized digital experience to meet client needs.
As a sector financial services can get carried away with numbers and detail, and yet that’s precisely what audiences don’t want. Financial consumers want instant, deliverable results. Source insights on how to:
Improve your interactive marketing efforts with 10 best practices.