Consumers expect their experiences with financial services to be just as simple and enjoyable as other high-end products or services. Digital has raised the bar for brands, but complexity, compliance and competition present major barriers to financial institutions today. Join the Digital Marketing for Financial Services Summit and evolve your marketing strategy for the digital age.
This exclusive marketing conference is specifically designed to give financial institutions the tools to elevate their digital strategy.
Stay ahead of the curve with crucial insights to:
Overcome the unique challenges financial marketers face in the industry and take away tactics from the best in class at this one-stop event!
After ending a promising career in interpretive dance, Ed joined the Wells Fargo Social Media team in 2012. In his lead strategist role, Ed keeps abreast of new capabilities, best practices, and platform performance, and synthesizes that information to share with 80+ business lines across the enterprise to help elevate their social media efforts. Ed continues to introduce new concepts and technologies to better serve the Wells Fargo customer base - he is yet to be invited to a legal and compliance pot-luck. Ed is fresh out of New Zealand (not Australia) and now resides in San Francisco. In his spare time he’s trying to understand baseball.
At J. P. Morgan, Mitch is focused on the content strategy and organizational framework for a multi-language, multi-role global site redesign that will be supported by enhanced publishing practices. Previously, he was the VP of Strategic Initiatives at Prudential where he led the Content, Social Media, Mobile, Digital Analytics, Research, and Innovation teams for the in-house digital agency. In a prior role, he was the Executive Editor of horsesmouth.com, a news and training site for financial advisors.
Leslie is Chief Marketing Officer for Citi’s Global Consumer Bank, accountable to ensure the bank delivers targeted, impactful and distinguished messaging that will move Global Consumer Marketing from “sell” to “buy”. She is responsible for data-driven marketing targeting and innovation, and advertising and media strategy. In addition, her responsibilities include developing next- generation big data and digital capabilities, building out rapid digital marketing development teams to ensure Citi creates a "test and learn" environment, improving global digital acquisitions and social content and partnerships, and coordinating with Citi’s Corporate Brand team on global advertising and brand positioning. Leslie also co-leads the Remarkable Welcome Experience Team for Global Cards, Citigold and Citi Priority.
Prior to this role, Leslie was the Head of Cards Sales and Marketing for Citi Cards. She led a team of 350 marketing professionals and was responsible for the development of Citi Cards Acquisition, Existing Client and 360 Marketing strategies, marketing channel operations and optimization.
Prior to joining Citi in 2011, Leslie held senior marketing, product and business development and roles at Bank of America and MBNA America for more than 21 years across the U.S., Canada and Europe.
Leslie is on the Digital Marketing Advisory Council for the Fox School of Business, Temple University and was recently a member on Facebook’s Product Council.
She was recognized as a 2010 Top 50 Women in Business by Delaware Today Magazine. She is a member of the Board of Trustees for the Rosemont School of the Holy Child.
Leslie graduated from the University of Delaware with a degree in International Relations and Spanish and also studied at the University of Salamanca in Spain.
She currently resides in St. David’s, Pennsylvania with her husband and three children.